StoreMaven developed its app store A/B testing in 2014, and today over 60% of top app publishers rely on the company’s platform and expertise to test their app store marketing assets and understand user behavior.

StoreMaven’s methodology is underpinned by a precise combination of technological and human input.

Using predictive testing and proprietary machine-learning algorithms, the company’s platform accurately determines which designs will work best for a particular app store page in order to increase conversion rates and reduce costs per install.

StoreMaven’s professional services, informed by its exceptional data and experience, are designed to help users test the most effective marketing assets and develop a strong, long-term app store optimization strategy.In September 2022, StoreMaven was acquired by Zynga Inc.